We build products and businesses for a living

We are a team of diverse backgrounds that works with professionals, entrepreneurs, and investors to co-create successful products.



At Theory, we understand that informed, empathic product design (in every sense of the word) is a crucial to build impactful solutions to user needs.

We will be your partners in this journey.

Ryan Troll & Chris Rosenbaum , Founders

In collaboration with: Stephanie Asmus (Product Manager), Roman Mykytiuk (Product Designer), Maryna Lisovska (UI/UX Designer)


completed projects


years in business


years of experience



Ryan Troll


Chris Rosenbaum


Roman Mykytiuk




Holistic approach

Our designers, developers, growth marketers, & product advisors all help bring your vision to life, together, building a solid foundation for your new product concept.

Outcome oriented

Secure budget. Get executive buy-in. Align your team. Go to market faster. Start building. Whatever your goal, let’s get you there.

Light speed

We work fast… very fast. We know that new product concepts iterate, pivot, and change quickly, so our team knows how to move at startup speed.

Theory – it’s all about us and the process we follow on daily basis. Also, it’s our circular nature of everything we do, from product research to design and launch.



” Theory exhibits the veracity, foresight, and flexibility needed to launch impactful digital products. Always efficient with measurable outcomes in mind! “

Eric Hicks

Innovation Director, AARP Innovation Labs

” Theory enabled us to test our experiential learning platform business model and product assumptions in a lean, agile way. “

Jordan Levy

Founder & CEO, CapSource

” As our company’s focus has evolved, we realized we needed a new web experience to more directly engage our ideal clients. Theory led that process, and now our site a major leadgen tool. “

Francesco Gatti

Founder, Voltn