Validate More Ideas

Start with one experiment and scale up to an ongoing validation capability

Starter

$4,000 / experiment
  • 1 Hypothesis
  • 1 Design/Prototype
  • Testing Templates
  • Insights Reporting
  • Experiment Manager
  • Platform Access (Individual)

Team

$8,000+ / month
  • 2+ Hypotheses
  • On-Demand Prototyping
  • Testing Templates
  • Insights Reporting
  • Experiment Manager
  • Platform Access (Team)

Enterprise

$15,000+ / month
  • Unlimited Hypotheses
  • On-Demand Prototyping
  • Testing Templates
  • Insights Reporting
  • Experiment Manager
  • Platform Access (Organization)

Service Features

validate

$ 15k
/month
  • Product Playbook
  • User Discovery
  • Market Research
  • Competitive Intelligence
  • Concept Validation
  • Interactive Prototyping
  • Product Identity
  • App Development
  • Lean Experimentation
  • UX/UI Refinement
  • Product Management
  • Go To Market

Create

$ 25k
/month
  • Product Playbook
  • User Discovery
  • Market Research
  • Competitive Intelligence
  • Concept Validation
  • Interactive Prototyping
  • Product Identity
  • App Development
  • Lean Experimentation
  • UX/UI Refinement
  • Product Management
  • Go To Market

Grow

Custom
  • Product Playbook
  • User Discovery
  • Market Research
  • Competitive Intelligence
  • Concept Validation
  • Interactive Prototyping
  • Product Identity
  • App Development
  • Lean Experimentation
  • UX/UI Refinement
  • Product Management
  • Go To Market

Customer Success

I would have never been able to plant, grow and nourish the vision and seed of my idea. It was brought to life thanks to Theory’s input, design guidance and product management
Elettra
Founder & CEO
Theory exhibits the veracity, foresight and flexibility needed to launch impactful digital products. Always efficient with measurable outcomes in mind!
Eric Hicks
Innovation Director
Theory enabled us to test our experiential learning platform business model and product assumptions in a lean, agile way.
Jordan Levy
Founder & CEO